{"id":3683,"date":"2019-08-26T13:04:50","date_gmt":"2019-08-26T11:04:50","guid":{"rendered":"http:\/\/localhost\/neco\/?p=3683"},"modified":"2019-08-27T12:16:35","modified_gmt":"2019-08-27T10:16:35","slug":"vitrocsa-interview-avec-vanessa-buffat","status":"publish","type":"post","link":"https:\/\/dev.neuchateleconomie.ch\/?p=3683","title":{"rendered":"Vitrocsa \u2013 Interview avec Vanessa Buffat"},"content":{"rendered":"

D\u00e9couvrez les entreprises qui composent le tissu \u00e9conomique neuch\u00e2telois !<\/h2>\n

Dans quel domaine Vitrocsa est-elle active ?<\/h3>\n

L\u2019entreprise Vitrocsa<\/a> (Vitres-Orchid\u00e9e-Construction SA) a \u00e9t\u00e9 cr\u00e9\u00e9 suite \u00e0 l\u2019invention de la fen\u00eatre minimale moderne par Eric Joray<\/a>. En 2019, la soci\u00e9t\u00e9 compte une vingtaine d\u2019employ\u00e9s \u00e0 Saint-Aubin\/NE. Nous consacrons notre temps essentiellement \u00e0 la Recherche et au D\u00e9veloppement (R&D) et nous fabriquons 30% des produits dans notre atelier. Le reste est produit \u00e0 l\u2019\u00e9tranger par nos partenaires agr\u00e9\u00e9s, form\u00e9s par nos soins. Nous collaborons \u00e9galement avec des partenaires habilit\u00e9s pour la vente et la pose des produits.<\/p>\n

Vos produits sont-ils plut\u00f4t destin\u00e9s au march\u00e9 suisse ou \u00e9tranger ?<\/h3>\n

Pr\u00e8s de 90% de nos produits sont export\u00e9s dans le monde et environ 10% sont vendus en Suisse<\/strong>. Compte tenu de la taille de notre pays, nous sommes pleinement satisfaits de cette r\u00e9partition. Nos exportations se font notamment aux \u00c9tats-Unis, en Australie ou encore aux \u00c9mirats Arabe Unis.<\/p>\n

Comment l\u2019entreprise s\u2019est-elle strat\u00e9giquement d\u00e9velopp\u00e9e ces 15 derni\u00e8res ann\u00e9es ?<\/h3>\n

La strat\u00e9gie a fondamentalement chang\u00e9 en 2007. Auparavant, notre activit\u00e9 \u00e9tait destin\u00e9e au march\u00e9 suisse \u00e0 90%. En 2004, nous avons pris la d\u00e9cision de d\u00e9l\u00e9guer la pose de nos produits \u00e0 des partenaires agr\u00e9\u00e9s, ceci afin de consacrer plus d\u2019\u00e9nergie \u00e0 la R&D. Puis, nous avons mis en place de nouveaux partenariats \u00e0 l\u2019\u00e9tranger afin d\u2019adapter nos produits aux besoins des march\u00e9s. \u00c0 pr\u00e9sent, nous avons des partenaires partout dans le monde qui nous informent des besoins du march\u00e9 et nous prenons les d\u00e9cisions avec l\u2019\u00e9quipe strat\u00e9gique qui se trouve \u00e0 Saint-Aubin. En Australie<\/strong>, par exemple, ils utilisent principalement des verre simple-vitrage. Toutefois, leur demande \u00e9volue car ils s\u2019aper\u00e7oivent que s\u2019ils climatisent les b\u00e2timents, les verres isolants sont plus adapt\u00e9s.<\/p>\n

Ces changements ont provoqu\u00e9 une restructuration de l\u2019\u00e9quipe et nous nous sommes rassembl\u00e9s dans un seul b\u00e2timent \u00e0 St-Aubin en 2010. Enfin, en 2015, la soci\u00e9t\u00e9 a \u00e9t\u00e9 rachet\u00e9e par six employ\u00e9s (management buy-out) qui occupent des positions strat\u00e9giques au sein de l\u2019entreprise.<\/p>\n

Suite \u00e0 ces changements, vous restez dans le canton de Neuch\u00e2tel. Qu\u2019est-ce qui a motiv\u00e9 cette d\u00e9cision ?<\/h3>\n

Il y avait une volont\u00e9 de rester \u00e0 Saint-Aubin par rapport \u00e0 l\u2019historique de l\u2019entreprise et Eric Joray, issu du monde horloger. L\u2019h\u00e9ritage horloger joue un r\u00f4le primordial dans notre approche, nos processus et notre r\u00e9putation. Nous mettons en avant notre savoir-faire en microm\u00e9canique de pr\u00e9cision ainsi que le SwissMade, deux caract\u00e9ristiques propres au canton de Neuch\u00e2tel<\/strong>.<\/p>\n

C\u2019est \u00e9galement ce qui nous diff\u00e9rencie de nos concurrents qui se trouvent majoritairement \u00e0 l\u2019\u00e9tranger. Le march\u00e9 de la fen\u00eatre minimale moderne est tr\u00e8s convoit\u00e9, comme toutes les bonnes id\u00e9es finalement.<\/p>\n

Est-ce qu\u2019il y a des collaborations particuli\u00e8res qui ont marqu\u00e9 votre soci\u00e9t\u00e9?<\/h3>\n

Foster and Partners<\/a> avait 150 villas \u00e0 construire \u00e0 Chypre. Dans le cadre de ce projet, nous avons d\u00e9velopp\u00e9 pour eux un syst\u00e8me appel\u00e9 \u00ab Turnable corner<\/a> \u00bb. Il s\u2019agit de verres qui tournent dans les angles et qui se rangent dans un endroit d\u00e9di\u00e9. Le projet n\u2019a jamais abouti, mais cela nous a permis de cr\u00e9er un nouveau produit.Par la suite, nous avons perp\u00e9tu\u00e9 la collaboration avec Foster and Partners sur d\u2019autres projets.<\/p>\n

\"\"
Lieu : Beyrouth – Liban<\/figcaption><\/figure>\n

 <\/p>\n

Dans la r\u00e9gion, nous avons particip\u00e9 \u00e0 des projets d\u2019exception comme le b\u00e2timent Piaget \u00e0 Gen\u00e8ve et l\u2019h\u00f4tel Beaulac \u00e0 Neuch\u00e2tel.<\/strong> Tous deux ont n\u00e9cessit\u00e9 beaucoup de recherches afin de trouver la solution adapt\u00e9e. Pour le projet Beaulac par exemple, il fallait int\u00e9grer des verres connect\u00e9s afin que les vitres s\u2019obscurcissent en fonction de la lumi\u00e8re du soleil.<\/p>\n

\"\"
Lieu : H\u00f4tel Beaulac – Neuch\u00e2tel<\/figcaption><\/figure>\n
\"\"
Lieu : Manufacture Piaget – Plan-les-Ouates<\/figcaption><\/figure>\n

 <\/p>\n

La fen\u00eatre minimale est-elle abordable pour les particuliers ?<\/h3>\n

Il y a de plus en plus de fen\u00eatres minimales chez les particuliers. En effet, int\u00e9gr\u00e9e au pr\u00e9alable dans un budget, la fen\u00eatre peut \u00eatre un \u00e9l\u00e9ment de d\u00e9coration \u00e0 part enti\u00e8re.<\/p>\n

Avez-vous de nouveaux objectifs pour vos march\u00e9s ?<\/h3>\n

Nous avons d\u00e9cid\u00e9 r\u00e9cemment de nous positionner sur le march\u00e9 nordique et les retours sont positifs. Pour nous faire conna\u00eetre, nous participons \u00e0 des foires comme le BAU<\/a> \u00e0 Munich, afin de cr\u00e9er de nouveaux partenariats. Dans la construction, les salons jouent un r\u00f4le important et l\u2019impact en termes de visibilit\u00e9 est rapide. L\u2019ann\u00e9e pass\u00e9e, nous avons investi des moyens consid\u00e9rables dans la publicit\u00e9, pr\u00e8s de 10% du chiffre d\u2019affaire.
\nEn outre, nous faisons de la communication digitale. Nous n\u2019avons pas \u00e9t\u00e9 tr\u00e8s actifs ces derniers temps, mais nous sommes conscients de son importance. Nous avons des beaux projets architecturaux \u00e0 montrer et tous nos partenaires sont sur Instagram.<\/p>\n

Qu\u2019esp\u00e9rez-vous pour la r\u00e9gion de Neuch\u00e2tel dans les dix prochaines ann\u00e9es ?<\/h3>\n

J\u2019esp\u00e8re que dans quelques ann\u00e9es, il y aura plus de fluidit\u00e9 d\u2019un point de vue administratif afin de faciliter la r\u00e9alisation de projets d\u2019extension. En effet, nous avions le projet de construire une halle. \u00c0 cause d\u2019une certaine lenteur, nous l\u2019avons mis en pause. Ceci dit, le moment n\u2019\u00e9tait peut-\u00eatre pas opportun et nous n\u2019abandonnons pas l\u2019id\u00e9e de le r\u00e9aliser un jour.<\/p>\n

 <\/p>\n

Article r\u00e9dig\u00e9 par Abnet Sebhatu et Victoria Barras<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e9couvrez les entreprises qui composent le tissu \u00e9conomique neuch\u00e2telois ! Dans quel domaine Vitrocsa est-elle active ? L\u2019entreprise Vitrocsa (Vitres-Orchid\u00e9e-Construction SA) a \u00e9t\u00e9 cr\u00e9\u00e9 suite \u00e0 l\u2019invention de la fen\u00eatre minimale moderne par Eric Joray. En 2019, la soci\u00e9t\u00e9 compte une vingtaine d\u2019employ\u00e9s \u00e0 Saint-Aubin\/NE. Nous consacrons notre temps essentiellement \u00e0 la Recherche et au […]<\/p>\n","protected":false},"author":6,"featured_media":3689,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-3683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neuchatel-inside"],"acf":[],"yoast_head":"\nVitrocsa - Interview - Service de l'\u00e9conomie du Canton de Neuch\u00e2tel<\/title>\n<meta name=\"description\" content=\"26 ao\u00fbt 2019 - Bas\u00e9e \u00e0 Saint-Aubin dans le canton de Neuch\u00e2tel, Vitrocsa a invent\u00e9 la fen\u00eatre minimale moderne et connait un succ\u00e8s mondial.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vitrocsa - 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